This cracked me up in the supermarket the other day. Juice here is somewhat hard to come by. You can find nectar everywhere, but that’s basically sugar water with “fruit” flavoring. It’s so sweet that it leaves no doubt as to where Chile’s problems with diabetes come from. Lots of restaurants also serve jugo natural, which is not surprisingly natural juice aka fruit blended up with water and sugar. It’s good, but it’s not the kind of juice you get at the supermarket in the States, just run of the mill liquid pressed or from concentrate or what have you.
Orange juice is probably the easiest to find, although that can be tricky too. Watt’s sells their “exprimido” (squeezed) for almost $2000, and it doesn’t taste any better than Sofruco’s OJ which is slightly less expensive. Don’t be fooled by the Watt’s or Soprole “100% naranja,” however. They are not 100% orange but rather water (fine), orange juice from concentrate (ok) and sugar (which makes them way too sweet for me).
When I saw this at the supermarket I rolled my eyes a bit:
There are plenty of Chileans who have lowered their sugar intake either for health or vanity reasons, but they tend to replace natural sugars with manmade sweeteners – going from bad to worse, in my opinion. This “light” packaging made me think that I had a case of sucralosa taking the place of azucar on my hands. But then I noticed this:
Which says no added sugars or sweeteners. So I picked the carton up to read this:
Water – fine. Orange juice from concentrate – ok. Ascorbic acid – no problem. No sugars. No fake sugars.
People, this isn’t light juice! This is just juice! I mean ok, it’s not fresh-squeezed, it’s from concentrate, but it still qualifies for me as normal juice. We should be marketing the sugar-added stuff with a special label – extra sweet? – not slapping “light” on something that is actually just as sweet as it’s supposed to be instead of having been sweetened up to tooth aching levels. I’m still laughing at how marketing and public perception have taken what I would consider to be totally average OJ and turned it into a diet product.
Leave a Reply