The Costanera Center is big. Really big. Like, once it’s finished, it will be the tallest building in South America big. You can see just how big in this picture, despite the fact that the tower isn’t yet as tall as it will get.
But that’s just it: it’s not finished. It will eventually house offices and hotels and god knows what else, but for now, only the mall is open. And as Eileen reports, Santiago’s newest mall isn’t even finished yet either – lots of stores aren’t yet up and running.
So given all that, WHY is the Costanera Center being lit up like the world’s largest Christmas tree on steroids?! I don’t have a picture, but there are multiple spotlights ringing the tower which throw up World Trade Center Memorial levels of light (I’m sorry, I’m aware that’s horribly un-PC, but I think it’s also pretty accurate). Plus we’ve got more lights part-way up the tower which move around. And blue uplighting.
Not only is this a complete waste of electricity, it’s also just unnecessary. First of all, the Costanera Center is the tallest tower on the whole continent. We can see it even without the lights, promise. Secondly, it’s not even done yet! Save a little excitement for when you actually complete the project, guys.
And before you try to tell me it’s publicity, no. The opening of the Costanera Center has been all over the news, social media and office water cooler. I do not need lights to know I can shop here.
I want to tell you all about my trip to Buenos Aires with Andi this past weekend, and I will. But while I was on my way home from soccer tonight, totally exhausted and not looking forward to uploading and editing photos, I couldn’t help but see these damn lights. Inspiration!
Perhaps I should be thanking the lights for helping me avoid all that work tonight, but I am a selfless soul. If it meant saving electricity and saving the Costanera Center’s neighbors from the glow, I would gladly suffer the trials of going through my photos. Since, however, I’m pretty sure my computing activities have no effect on Costanera Center-related decisions, I’ll just share my little rant and happily get to bed on time.